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Culture as Competitive Advantage


Your company culture is the foundation of your organization, and it is important to hire senior executives that will complement that culture.


What many hiring managers forget is that it’s also extremely important to help a new hire understand your company culture, and what they can expect, in the period of time leading up to their start date. Be intentional about defining and describing that culture. It’s just as important to help them adjust to your company culture during the onboarding phase, which can last up to six months.


If your company culture turns out not to match the candidate’s expectations, you may have a serious problem on your hands.


"The war for talent is real- and with employees now having greater options to change companies while not having to physically move, it has created a myriad of potential talent headaches." The best advice is to "keep two behaviors at the top of your leadership’s agenda: empathy and understanding.

  • Empathy was something we saw during the beginning and middle stages of the pandemic. Leaders and companies who were successful during this time led with empathy and consideration. Employees are now entering a time when they are expected to go “back to normal” but not everyone is ready. Make sure you have your leaders check in with their teams frequently and provide options and support that can help them during this transition.

  • Understanding begins with 1) knowing the market trends, 2) knowing your current and future talent needs, and 3) being connected with the primary drivers in the attraction and retention of your company’s talent, in particular your culture. If you can’t readily answer these three questions, get your management team to focus on getting the knowledge and discuss the gaps and how you will address them."

Have you considered the importance of company culture on retention of new employees? If you get it wrong, you may be back to square one in the hiring process. We can guide you through the process of hiring and onboarding C-Suite and Senior Financial Officers. Get in touch with Paul, Brent, Troy, or Tara, or give us a call at 519-673-3463 or 416-847-0036.


To learn more about culture as a competitive advantage, read on.

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