In today's highly competitive job market, top candidates are prioritizing more than just the salary and job responsibilities when considering potential career opportunities. Flexibility, a welcoming and inclusive company culture, and an organization’s commitment to overall well-being have emerged as crucial elements that can make or break a candidate's decision to consider an opportunity. Organizations that prioritize the holistic needs of their employees stand a better chance of attracting and retaining the best talent in the industry.
In a recent study of LinkedIn job postings, those that mention “well-being, flexibility, or culture now receive nearly three times (+175%) more views and more than twice (+139%) as many applications.” When looking at the growth between postings like these and overall growth, “LinkedIn’s data reveals that over the past two years, job posts mentioning well-being, flexibility, or culture have seen their views grow by 46% more and applications grow by 49% more, compared with the growth of job posts that don’t mention them. Put simply: Job posts that include these employee priorities are seeing a sharp increase in candidate engagement — and that growth is clearly outpacing the increase seen in job posts that neglect to mention them.”
The most important takeaway from this trend is that companies need to “walk the walk”. Don’t add these buzzwords to your job descriptions -- or communicate these values in screening or interviewing -- unless you can deliver on them. Remember, attracting talent is one part of a good talent strategy, but retaining great talent is just as important.