The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
Michael E. Gerber
Harper Collins Publishers, Inc.
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This is an updated version of an earlier best seller on the trials and tribulations of starting and growing your own business. Famous for the concept of working “on the business” instead of “in the business”, Gerber uses dialogue with a client and her business to help readers understand the concepts he is teaching. While in most cases this is a good approach, I found that the lessons were sometimes long in coming. I would rather they have been more brief and to the point. However, the book does have value for entrepreneurs and will certainly make you sit up and pay attention to where you are going.