Leadership in the Era of Economic Uncertainty
McGraw Hill, 2009
Ram Charan’s hard punching guide to survival focuses on one word and that is “cash, cash and cash”. He rightly points out that this global economic crisis is the biggest management challenge in decades and that most people don’t know how to deal with it.
Each chapter suggests practical guidance and includes such tips as pursuing every source of cash possible, being prepared to make the tough decisions and to aggressively practice the new mantra of “head in-hands on”. The book is well written, examples are very current and the advice very practical. Charan’s book is not just for the CEO, but is a must read for managers at all levels of the organization.